⚠️ Speculative concept — not commissioned by Flying Fish.
Flying Fish
A creative exploration of a modern FMCG campaign direction — by Sparkworx
Campaign Art System
Pressed Lemon — South African Cultural Illustration
🎯 Objective
Explore what a high-impact, culturally rooted brand activation could look like spanning can art, event stands, merch and immersive OOH.
💡 Insight
SA youth culture — taxi culture, Joburg skylines, DJ scenes — is underused in FMCG. Flying Fish's blue-yellow palette is a natural fit for street-level storytelling.
🎨 Visual Direction
Bold geometric illustration meets SA street culture. Print on apparel, immersive tunnel OOH, festival bar buildouts — unified by one campaign art system.
✅ Outcome
Demonstrates Sparkworx's capacity to think across a full brand ecosystem at FMCG scale.
⚠️ Speculative concept — not commissioned by Vodacom.
Vodacom
A creative exploration of brand activation, OOH and retail experience — by Sparkworx
OOH Activation
Kasi Mural — Street-Level Brand Storytelling
🎯 Objective
Explore how Vodacom's brand could come to life across corporate gifting, kasi OOH murals, exhibition stands and retail store environments.
💡 Insight
Vodacom's red is iconic but often clinical. Rooting it in township culture — kasi architecture, graffiti, taxi ranks — creates authenticity that resonates with everyday South Africans.
🎨 Visual Direction
Monochromatic red illustration system — kasi scenes, graffiti art, branded gifting and a flagship retail concept built around African pattern language.
✅ Outcome
Proves Sparkworx can execute a fully integrated brand world — from a corporate notebook to an immersive retail store — for a major telecoms brand.
